Why Sisti?

SUBSTANCE

I BELIEVE:

  1. Concept is king. It's how to frame a message that connects
  2. In The Big Idea (never underestimate its power)
  3. Distillation gets the job done with elegance and clarity
  4. In just the essence — no more; no less
  5. Clutter has no place on a smartphone just like it never did in print
  6. In my mantra: Say it smart.
    Say it quick. Whisper. Shout.
    But never, ever mumble

STYLE

Marshall McLuhan proclaimed that the medium is the message. And it's why craft matters. Even great ideas die ugly deaths when smothered by the pillow of limp execution. Beautifully crafted concepts flower and take hold of curious imaginations. They engage, cajole and bond with audiences, forging relationships of equity and trust. People know quality when they see it. Always leave them wanting more.

IF I HAD MORE TIME, I WOULD HAVE WRITTEN LESS.

Blaise Pascal

THE TEAM

JERRY SISTI

ART DIRECTOR

JERRY SISTI

COPYWRITER